This is going all over the “blogosphere”, but in case you haven’t seen it yet, people are having lots of fun with what appear to be interesting products for sale on Target.com, such as marijuana and sex.
What you may not have seen is an explanation for how this happens. Because Amazon and Target are “business partners”, they share a common database that allows any Amazon product to be sold on the Target web site, as if it were offered directly by Target.
Someone took the time to figure out that the way they do this is by using the Amazon product’s unique identifier that they call an “ASIN” (you will see this in the URLs), which looks up the product in the Amazon system and displays it for sale on the Target web site.
The “hole” (if you could call it that) is that any Amazon ASIN can be used; and, as you can imagine, there are all sorts of “interesting” book & DVD titles that you could find for sale on Amazon to use for this little game.