I was thinking again today about the story about Google buying up a bunch of fiber and also providing free “wifi” access to everyone, and it’s my guess that they will not be making their money on this by somehow inserting GoogleAds into the web traffic.
Rather, I suspect the terms of use will include (as GMail does) the right to view any information contained within your traffic (data on which sites you go to, how long you stay, etc.) which they can sell as very valuable usage statistics to various advertising agencies, especially if it becomes the primary means of internet access for a large number of people.
3 Comments
duh, but they will say that most of their revenue is from the ads and not the harvesting of people’s habits.
But what I’m saying is I don’t think they even need to put up ads in this case to make money. They can just sell stats to other advertising companies.
Of course, they could also use it to customize any Google ads that get loaded while the user is surfing as well, but that would just be extra. There are a lot of companies that would pay big money to get the full surfing habits of a large group of people in a given geographic area.
I am agreeing with you. What I said was, google will not make as well known that they are making most of the money off the users habits. since a lot of people will get upset, like the gmail thing.