Great article from the NY Times pointing out Apple’s blatant hypocrisy regarding Steve’s recently published letter outlining his supposed stance that they only use DRM on the iTunes store because the record companies make them.
Some excerpts:
Apple pretends that the decision to use copy protection is out of its hands. In defending itself against Ms. Tucker’s lawsuit, Apple’s lawyers noted in passing that digital-rights-management software is required by the major record companies as a condition of permitting their music to be sold online: “Without D.R.M., legal online music stores would not exist.�
In other words, however irksome customers may find the limitations imposed by copy protection, the fault is the music companies’, not Apple’s.
This claim requires willful blindness to the presence of online music stores that eschew copy protection. For example, one online store, eMusic, offers two million tracks from independent labels that represent about 30 percent of worldwide music sales.
Among the artists who can be found at eMusic are Barenaked Ladies, Sarah McLachlan and Avril Lavigne, who are represented by Nettwerk Music Group, based in Vancouver, British Columbia. All Nettwerk releases are available at eMusic without copy protection.
But when the same tracks are sold by the iTunes Music Store, Apple insists on attaching FairPlay copy protection that limits their use to only one portable player, the iPod. Terry McBride, Nettwerk’s chief executive, said that the artists initially required Apple to use copy protection, but that this was no longer the case. At this point, he said, copy protection serves only Apple’s interests.
Josh Bernoff, a principal analyst at Forrester Research, agreed, saying copy protection “just locks people into Apple.� He said he had recently asked Apple when the company would remove copy protection and was told, “We see no need to do so.�
Apple’s statement is a detailed treatise on the subject, compared with what I received when I asked the company last week whether it would offer tracks without copy protection if the publisher did not insist on it: the Apple spokesman took my query and never got back to me.
I’ve heard other stories like this as well. So, Steve, if you’d really like to sell DRM free music on the iTunes store, why aren’t you already doing it? There are lots of artists out there who aren’t under the thumb of the “big four” oppressive record labels, who would love to do it, and have tried and been denied.